Ryze connects to your Google Ads account via API and performs management tasks automatically. The agent has full access to Search, Display, Shopping, and Performance Max campaigns.
Search Campaign Management
For Search campaigns, the agent reviews search term reports and adds negative keywords when irrelevant queries trigger your ads. It adjusts keyword bids based on conversion data—raising bids on keywords that convert, lowering bids on expensive keywords with poor performance. It can pause keywords that consistently underperform.
Bid Strategy Optimization
The agent works with manual CPC, target CPA, target ROAS, and maximize conversions strategies. It monitors whether automated strategies are hitting targets and adjusts campaign settings accordingly. For manual bidding, it handles bid adjustments at the keyword, device, location, and schedule levels.
Budget Pacing
Ryze tracks daily and monthly spend against your budget targets. If campaigns are underspending, it can increase budgets or adjust bids to capture more volume. If spend is pacing ahead of plan, it reduces budgets to avoid overspend. Budget changes apply directly to your Google Ads account.
Ad Performance Monitoring
The agent tracks CTR, conversion rate, and quality score at the ad level. Ads with declining performance get paused. The agent identifies which ad variations perform best within ad groups and can adjust rotation settings to favor winners.
Audience Bid Adjustments
For campaigns using audience targeting, Ryze analyzes conversion rates by audience segment. It increases bid adjustments for audiences that convert well and decreases adjustments for underperforming segments. Audiences with no conversions after sufficient spend can be excluded.
Performance Max Monitoring
Performance Max campaigns have limited controls, but the agent monitors overall performance and budget allocation. It tracks which asset groups perform best, monitors audience signals, and adjusts campaign budgets based on ROAS or CPA targets.
Reporting and Alerts
Ryze generates Google Ads performance reports covering impressions, clicks, conversions, cost, CPA, and ROAS. Reports break down by campaign, ad group, and keyword. Alerts notify you via Slack or email when metrics cross defined thresholds—CPA above target, budget depleted, conversion tracking issues.
Connect your Google Ads account at get-ryze.ai
